Email marketing campaigns are far from dead. Not only is it easy to tap into the exponentially growing mobile market, it allows consumers to stay informal, just as they would like. Email also seamlessly integrates with other
marketing strategies, such as notifications of the latest post, reminder of interesting social media message, alerts for webinars or an approaching deadline of an offer. Most importantly, email marketing offers the best Return on Investment. Yielding an estimated 4,300 percent ROI, every dollar spent on email marketing offers a return of $44.
5 Statistics Proving Email Marketing Is Still In Full Swing
1. Nurtured leads increase sales 20% more than a cold lead
By using smart email marketing, emails can nurture leads effortlessly and be one of the most effective relationship building methods. The strategic marketing formula you’ll want to use for this includes: raising awareness, stimulating a desire for acquisition, guiding the reader towards conversion and creating customer retention.
2. 17% higher conversion rate
Not only to emails convert three times better than social media, it works forty times better at getting customers than Facebook and Twitter.
3. 95% of people actually find your email useful
Granted, the above statistic only applies to emails that the consumer actually chose to receive.
4. An estimated 91% of consumers check their email at least once a day
Smartphones have made email inboxes portable so that no one is ever really offline. Take advantage of that fact.
5. Click through rate increase 158% with social sharing buttons
Social sharing buttons also are known to increase trust between the consumer and your business.
Strengthening Your Marketing Campaign
Now that you know the powerful effects of emails marketing, let’s talk about how to strengthen yours. Something every business owner should be aware of is list fatigue. List fatigue occurs when too much of the wrong content delivered to the wrong people at the wrong time. In order to prevent that from happening it’s important to do the legwork and really know who you’re trying to reach. What type of content do they love? When/where/what time do they want their attention to be captured? This is where so many marketers go wrong. Having an ideal client profile is to a marketing campaign what a foundation is to a home, without it, you’d be building a campaign on thin air.
Once that client profile is identified it’s time to map their journey, segment the lists and then test, retest, and optimize. No matter how much information you’ve gathered, sometimes you just can’t fully predict what a customer wants to engage in most. With email, however, you can send out different versions of subject lines and test them against each other and see which resonates the best. This method will help you further understand your customers and focus your strategies.
Ready to get started with email marketing? Go for it! It’s your time, money, and patience and that you’re investing to set it all up, create your first campaign, monitor, and manage it moving forward. Our favorite platform to use is MailChimp, they’re awesome! If you don’t feel like investing much into it yourself, ask us how we can help. We’re partnered with Ninja SMB, a small business digital marketing powerhouse, that can help you every step of the way.