In today’s world, to remain competitive, digital marketing is a necessity. To a small business owner, though, digital marketing may seem intimidating. Many see it as being expensive or feel it’s too complex to navigate. Both of these are not true! There’s tons of free, easy to use tactics small businesses could and should be using to…
It’s great to work with a vendor you have an established relationship with. But in all aspects of business, there comes a time where you should reexamine the relationship. Some businesses tend to overlook reexamining longstanding relationships. But, you need to make sure your business is getting the same level of quality and value as you…
A brand is everything. No matter how big or how small your business is, branding matters. Without one, your business lacks an identity and a purpose. It allows you to decide how you’d like the people of your world to feel about you and your business. If a customer doesn’t buy into it, they’re not going to…
As a part of our Cyber Awareness series this month, we’re continuing the conversation by talking about hackers and small businesses. Last week, we spoke about the importance of locking down your login. Small business owners everywhere don’t understand their risk levels when it comes to hackers. About 82% of small business owners say they aren’t targets for attacks. This is because…
October is National Cyber Security Awareness Month, a month dedicated to raising awareness about cybersecurity. Out of this campaign, a new initiative was just announced by the Obama Administration called Lock Down Your Login. It hopes to educate users on the importance of setting stronger passwords for online accounts. According to the Lock Down Your Login website, 72%…
As a business owner, you’re always looking to paint your business in the best possible light. To do this, you may strive to have the cleanest business card or the most innovative store front. But, none may be as important than having and maintaining a great looking website. There is zero excuse for not investing in developing…
Having enough time in the work day is a constant struggle. To combat this, small businesses need to rely on their employees to be knowledgeable, reliable, and fast. We are constantly striving to become more productive at work. In a previous post, we mention how to work smarter, not harder. This helps you to focus…