Ever wonder why some businesses seem to flow a lot better than others? You can analyze their business model, their products and services, and their strategy but the answer to their success is a lot simpler than you think – communication! Great businesses communicate well within their company, and with their customers. The ability to effectively communicate is important in nearly every aspect of our lives. If you take a minute to look around, we see the importance of effective communication at work, home, and in our relationships. Communication is found everywhere, even in a not so obvious place like within a school of fish. How amazing is it to see thousands of fish swimming in unison to ward off a predator? This kind of simple communication just amazes me! Even in nature do we find the importance of effective communication to overcome a challenge.
Effective Communication With Your Team and Customers
The ability to effectively communicate within your company can tremendously increase your overall efficiency and productivity. In a recent blog post, we shared 3 ways to improve your team communication today. How you communicate is important because both verbal and non-verbal communication will be interpreted differently by others. Make it a point to be clear, direct, and informative. The important thing to remember with communication is its effectiveness – is what I’m communicating being interpreted how I want it to be? How well we communicate with others helps answer this question. What unique characteristic is shared by just about every important person in the last 100 years? That’s right, you guessed it – they all were/are effective communicators! From world leaders to billion dollar company CEOs, they all were/are extremely effective communicators.
Effective communication will help your customers do business with your company and make it so much more pleasant. Being able to communicate with your customers shows your deep interest and appreciation for them. I personally find it difficult when I cannot get a hold of someone within a reasonable time frame that I’m working with or providing services to. Reason being, effective communication helps mold and define the business relationship and build upon it. Improve on your ability to effectively communicate with your partners and customers by simply staying in touch. Being available, responsive, and communicative will strengthen your business relationships. The ability to empathize can show your understanding and willingness to help make them better.
How we communicate defines the effectiveness of the message we intend to get across. As you’ve seen, effective communication is everywhere around us and apart of nearly every aspect of our lives. By practicing effective communication within your business you will improve your team’s overall efficiency and productivity. Effective communication with your customers will strengthen the relationship, promote trust, and build to longstanding partnerships.
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