Email marketing campaigns are far from dead. Not only is it easy to tap into the exponentially growing mobile market, it allows consumers to stay informal, just as they would like. Email also seamlessly integrates with other marketing strategies, such as notifications of the latest post, reminder of interesting social media message, alerts for webinars…
New leads can be very exciting. They are new opportunities that can bring great success to your business. But how does one reach out to them without overwhelming them with loads of information? There are many right ways to nurture a new lead. Some companies opt for email campaigns while others reach out them personally…
Large companies usually have marketing teams that spend millions of dollars on resources to advertise to a mass audience. Businesses that are starting out don’t get that luxury. You don’t have to spend millions to have a successful campaign. There are a couple of things you can do to start getting your name out there.…
In today’s world, to remain competitive, digital marketing is a necessity. To a small business owner, though, digital marketing may seem intimidating. Many see it as being expensive or feel it’s too complex to navigate. Both of these are not true! There’s tons of free, easy to use tactics small businesses could and should be using to…
As a business owner, you’re always looking to paint your business in the best possible light. To do this, you may strive to have the cleanest business card or the most innovative store front. But, none may be as important than having and maintaining a great looking website. There is zero excuse for not investing in developing…
Anyone who watches television can tell you what an advertisement is. They can also usually tell you exactly how annoying they are. I have never seen an advertisement and thought I wanted to buy the product. People I know have referred me to some of my favorite products and services, though. We call this type of…
Any business person can tell you that proper marketing is one of the most essential parts of building a business. This is because the people who you want to do business with need to know where to find you. In order to allow them to, you need to properly market your company. There are a…